It might be surprising to learn, that many businesses – and individuals, who are running a website, are still writing content for themselves. Now, whilst this is perfectly OK, especially if you have a gift for writing, there are many advantages in hiring a professional writer.
In this post, I want to give you a good idea of what a hiring a professional writer can do for your business and how they might help it to grow.
Somebody who writes for a living might type in excess of 30,000 words a week – I can tell you that there have been weeks where I have written a lot more than this. So, it stands to reason that writers have a lot of experience in their field.
Of course, research is also important. A good writer will be able to effectively research any topic and produce quality content based on that research. This is another area where professional writers have a lot of experience. Before I began writing as a career, I didn’t realise how important research was – now, I ensure that every piece of work I do is the product of many hours spent reading and searching online.
A good writer has the ability to deliver relevant information and at the same time, use this to convince an audience to take action – whether that be reading further content, making a purchase or signing up to a service, for example.
Believe it or not, it takes a certain skill to be able to find the right words to do this, but your professional writer will be perfectly adept.
Improve Your Brand Reputation
Without hiring a professional writer, you may be running the risk of delivering content that is poorly written or may feature embarrassing spelling and grammar mistakes.
I can’t speak for all writers, but I can certainly speak for myself when I say that checking your work and ensuring it is of the highest standard is a must, before delivering it to a client.
If your web content is not perfect, this could potentially damage the reputation of your brand whereas impressive, quality content will give your website a professional feel.
Boost Your SEO
It’s no secret that good SEO is vital for a business to thrive online and one of the most effective ways of achieving this is to consistently post quality content.
Google and the like are always on the look out for fresh content that is relevant to the search terms so having a writer on hand to create this for you is a huge plus.
Build Your Authority
Poorly written content that provides no value will have a seriously negative effect on your brands authority. In contrast, well written, well researched and detailed content will build your authority which in turn, means more shares, more readers and more profit.
How Do I Hire A Writer?
There is an enormous number of freelance writers currently working all over the world so finding the right one can sometimes feel stressful. I recently wrote an article that speaks about finding a writer, you can read that here
In short, a writer can offer skills and experience that can be brilliantly beneficial for your business – what’s more, they will save you a lot of time!
Contact me if you are interested in employing a writer for your business and I’ll be delighted to talk through your options.